Why Now Is The Time to Upgrade Your Website

Your website is your organization’s calling card to the world. This is often the first impression that potential customers see. Does your site reflect your brand or mission statement?

Here are five reasons why you may consider that now is the time to upgrade your website.

1. Clean Up Old Posts

Upgrading your website allows you the opportunity to revisit your previous content and determine if you will move it to your upgraded site. What is your best performing material? What posts are not on brand? Can you perhaps combine two old posts to create one updated post? These are many reasons why upgrading your website is an opportunity to clean up old posts and boost your search engine optimization (SEO). This is especially important if your bounce rate is higher than 60 percent.

Google algorithms now reward sites that have main keyword pages, with links to posts that feature related keywords. The internal links between the posts help boost SEO, as they provide your readers with a lot of information. This intricate web of links also proves to Google that you are an authority on your subject, and your site will rank because of this expertise.

Internal links are not the only links that you can change. A website upgrade also provides you with the incentive to clean up backlinks. Backlinks from sites that are not from quality sites should be removed.

Next, make an SEO plan that includes improving backlinks. Send out a press release to news organizations and other quality sites. Share breaking news regarding your business, whether a new product release, an upcoming event or other timely piece of news.

Another way to get quality backlinks is to guest blog, and to get interviewed on podcasts. Many sites that churn out interesting content are interested in fresh and informative experts. In return, your audience reach will grow, and the quality backlinks will be rewarded by Google.

2. Mobile Friendly

If you are thinking of updating your website now, odds are, your site is not responding. Responsive design adjusts your website to work with mobile. Over half of all searches are on a mobile device, and this trend continues to grow. Making your site easier to navigate is key to keeping those searchers on your page and turning them into customers.

3. Modern

Does your website look modern, with the latest buttons and a clean, sleek look? If it still looks like the kid down the street created your website, it is time to upgrade. Modernizing the look of your new website can also be an incentive to update your overall branding.

4. Speed

Site speed is crucial in keeping viewers reading and hitting the buy button. Slow sites tell potential customers that you don’t care enough about their user experience to fix the possible issues that keep your site running slow. This could be plugins or old code. This can also be photos that are not compressed. This can also be your current provider. An upgraded website will allow you to solve any of these problems.

5. Security

Old coding and perhaps even time-saving shortcut fixes in the past could mean that your website is currently not as secure as it could be. As the security breech is something that is difficult for an organization to recover from, you will want to revamp your website. By upgrading your site to a web host like MangoMatter, you can be assured that the coding is up to date, and there are no backdoors that can easily be hacked.

You may not have realized that there are so many urgent reasons to upgrade your website now. By updating your site to reflect your brand and your expertise, you will be rewarded with a better ranking site and more customers.

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